In the evolving world of luxury fashion retail, Jacquemus has emerged not only as a leader in cutting-edge design and narrative branding but also as a pioneer in immersive retail architecture. From sculptural interiors that feel like art installations to playful color blocking and oversized spatial gestures, the brand’s store environments have become an extension of its fashion ethos - intuitive, joyful, and evocative of the South of France. Through outlets around the globe, Monochrome Immersion isn’t just a catchphrase - it’s a lived experience: spatial storytelling that blurs the line between boutique, gallery, and stage.
58 Avenue Montaigne – Paris, France
The flagship on Avenue Montaigne in Paris stands as a cornerstone of Jacquemus’ retail narrative. At approximately 3,200 square feet, it’s one of the label’s largest boutiques yet, making a statement with asymmetric plaster racks, round mirrors, and an oversized popcorn claw machine - an unexpected touch that speaks to Jacquemus’ penchant for whimsy and surreal gestures within controlled, largely monochrome environments. This space feels less like a traditional luxury boutique and more like a theatrical set, where clothing and accessories are displayed against sculptural forms and warm, nuanced tones.
Sculptural displays and playful scale turn the flagship into a stage for fashion-led storytelling
Printemps Haussmann – Paris, France
Jacquemus’ permanent corner at Printemps Haussmann department store translates the brand’s sculptural language into a compact retail setting. Clean lines, neutral tones, and integrated display elements create a calm, monochrome backdrop where form and color take precedence. The space reinforces Jacquemus’ ability to adapt its playful spatial identity beyond flagships, maintaining clarity, material honesty, and visual rhythm within a classic Parisian department store.
Minimal form and tonal restraint allow silhouettes and accessories to quietly command attention
Selfridges Shop-in-shop – London, UK
Jacquemus’ shop-in-shop concepts at Selfridges exemplify a bold departure from conventional retail architecture. Designed in collaboration with AMO, this installation emphasizes singular materials and oversized forms to create narrative-driven spaces. The emphasis on terracruda - a clay-inspired material applied uniformly across floors, shelves, and seating - evokes the rugged landscape of Provence. Organic curves, earthy hues, and sculptural display plinths transform the boutique into something akin to a sun-baked atelier; garments and accessories are presented almost like artifacts within an architectural terrain.
Clay-toned materials and monolithic forms shape a tactile landscape for fashion display
33 New Bond Street – The London Boutique, London, UK
Jacquemus’ flagship on New Bond Street translates the brand’s Mediterranean sensibility into a refined, gallery-like retail experience. Occupying a former art gallery, the four-floor boutique, pairs neoclassical stonework with softly textured stucco, neutral tones, and gently curving walls. Spaces transition from open and luminous at street level to more intimate above, with straight lines gradually giving way to fluid forms. Nearly 50 curated artworks and design objects blur boundaries between fashion, art, and lifestyle, while subtle accents of banana yellow inject playful color into an otherwise restrained, monochrome palette.
A serene sequence of curves, artworks, and neutral surfaces unfolds across four levels
Shinsegae Department Store – Gangnam, Seoul, South Korea
Jacquemus’ fifth store in South Korea, located within Shinsegae Department Store in Gangnam, offers a contrast to the sculptural environments of Europe. Here, the brand deploys clean minimalism and precise symmetry to create a welcoming and visually harmonious space. With bright, soft tones reminiscent of Jacquemus’ Provençal palette, the interior features balanced display plinths and simple, elegant furnishings that serve as an unobtrusive canvas for the collection itself.
Symmetry and light define a calm retail environment where color punctuates space
Dubai Mall Boutique – Dubai, UAE
The brand’s first boutique in the Middle East, located in Dubai Mall, amplifies Jacquemus’ monochrome experimentation through a pristine all-white interior that recalls gallery minimalism. Designed by OMA’s Ellen van Loon and Giulio Margheri, the space unfolds like a sequence of cave-like chambers clad in pale claystone. Sculptural curves and uninterrupted white surfaces allow pieces to pop visually, while natural materials (travertine, pale wood) lend warmth and tactility.
All-white interiors transform retail into a sculptural, almost museum-like experience
Melrose Avenue Flagship – Los Angeles, USA
Jacquemus’ Los Angeles flagship blends the warmth of Provence with Californian ease. Strong spatial gestures include vaulted ceilings, stone herringbone floors, and long linen couches in signature sunny yellow - literal and figurative nods to the brand’s roots. Populated with custom stone-and-metal tables and accented through artwork and experiential outdoor markets, the boutique extends beyond pure retail into a holistic, sensory environment.
Mediterranean warmth meets Californian ease through stone, light, and sunlit hues
Conclusion: Retail as Immersive Art
Jacquemus’ recent stores reveal a deliberate and ambitious expansion beyond product display into spatial storytelling. Whether through oversized sculptural elements, Mediterranean-inflected color blocking, or gallery-like interiors, the brand consistently prioritizes experience over mere commerce. These spaces invite visitors not just to browse, but to participate in a crafted world, where color, form, and architecture coalesce into joyous, immersive retail environments that reflect the playful spirit of the brand.
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